Local community support is often key to the growth of non-profit organizations. Yet every nonprofit professional knows a successful organization must be able to move beyond the local neighborhood. The internet is a powerful tool for expanding the geographic reach of any nonprofit. Two often overlooked online resources have the power to significantly increase your exposure geographically: social media and Google AdGrants.
Why Use Social Media?
The advent of social media platforms has created a remarkable opportunity for nonprofits of any size to expand their geographic reach with minimal cost. Social media campaigns to raise awareness are often effective because they are low-risk. A supporter not yet ready to donate might still share your organization’s updates. Since these social media platforms are international, it’s possible to easily connect with individuals around the globe.
Which Social Media Platforms?
There are several options when it comes to social media and each fills a particular niche. Three of the most popular platforms are:
Facebook – With over 1 billion active users, Facebook is by far the most popular social media network. Your organization can easily share updates on projects or photos of your work with your Facebook network. It’s easy for your supporters to share your updates with their friends. As seen with the phenomenal success of the ALS ice bucket challenge, the right campaign can quickly go viral on Facebook.
Google+ – Although the active user base of Google+ is significantly smaller than that of Facebook, 200 million active users is still an impressive reach. The ability to create circles allows for the personalization of content to specific groups. For example, sending exclusive updates to important donors or connecting with volunteers.
Twitter – It can take a bit of practice to compose updates limited to 140 characters, but it is definitely worth the effort. Twitter allows people to follow friends, organizations, celebrities, and politicians. It’s far more common to follow total strangers on Twitter than it is to connect with strangers via Facebook and Google+. As a result, your organization’s Twitter followers are more likely to span a broader geographic area than on other social media platform.
What is Google AdGrants?
Every time someone uses Google, relevant advertisements appear above, below, and to the side of the search results. These advertisements are Google AdWords. Thanks to Google AdGrants, nonprofits can get the benefits of advertising on the most popular search engine without paying a dime. Google AdGrants offers nonprofit organizations up to $10,000 per month in in-kind AdWords advertising. Additionally, you can target your ad campaigns to specific geographic areas. Whether you are looking to expand just beyond your city or to the ends of the earth, you can reach the right audience. For more information on Google AdGrants, check out their website.
Expanding your exposure geographically can be a great way to increase awareness of your cause, as well as donations. An engaging social media presence combined with well-managed advertisements through AdGrants can help your organization transcend geographic boundaries. Use the ClearGIVE platform to make sure these new donors are managed properly. Sign up for a free trial today.